The company

Our story began in 1990, and today, eyewear is the main focus of Design Naturell, with nature the never-ending source of inspiration
for our varied designs. The foundations of every frame are the experts who put all their passion into the design, production and sales of our eyewear.

Our history

Design Naturell was founded over thirty years ago, in 1990. Initially, in addition to spectacle frames, handmade products such as knife bowls and buttons were also produced. Over time, eyewear proved to be the centrepiece of the company – as it still is today! Design Naturell models are internationally renowned and the collection includes a large selection of fine natural horn frames for every taste.

Who we are

Our close-knit team consists of 10 creative minds who are responsible for the design, manufacture and distribution of Design Naturell eyewear. Every craftsman and -woman is skilled in several areas and is very familiar with various steps of the frame-making process. In this way, we remain especially flexible and see each pair of glasses as unique.

Close to nature

Our credo: from nature, in harmony with nature, for nature. At Design Naturell, we not only work with natural materials, we also live and work in the midst of nature, in the beautiful Volcanic Eifel. Here, we don't just talk about ecology, it’s a real part of our life, every day – and has been for over 30 years!

Future prospects

It is important to us to continuously develop creative ideas in terms of frame shape and eyewear colour. In this way, the traditional material natural horn is constantly given a new and contemporary look, while nature is a source of inspiration for us. Thanks to our focus on processing the frames by hand, we remain extremely flexible. This allows us to create modern concepts alongside tried and tested favourites.